Community Guidelines

These guidelines are our acceptable use policy, so if you find content that shouldn’t be on Herd, please report it to us. We use your reports to learn and evolve our standards, and work with subject matter experts to inform and update our guidelines.

Content safety

Herd isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. We may remove, limit, or block the distribution of such content and the accounts, individuals, groups and domains that create or spread it based on how much harm it poses. We’re committed to presenting you with clear and transparent expectations that are easy to understand and follow. If you have questions or encounter problems on Herd, please email us at

Adult content

Herd isn’t a place for pornography. We limit the distribution of or remove mature and explicit content, including:


Herd isn’t a place for exploitation of people or animals. We’ll remove or limit the distribution of content and accounts involved in practices that risk harm to people or animals, including sexual, physical, or financial exploitation. That includes:

Hateful activities

Herd isn’t a place for hateful content or the people and groups that promote hateful activities. We limit the distribution of or remove such content and accounts, including:

Protected and vulnerable groups include: People grouped together based on their actual or perceived race, color, caste, ethnicity, immigration status, national origin, religion or faith, sex or gender identity, sexual orientation, disability or medical condition. It also includes people who are grouped together based on lower socio-economic status, age, weight or size, pregnancy or veteran status.


Herd isn’t a place for misinformation, disinformation, mal-information or the individuals or groups spreading or creating it. We remove or limit distribution of false or misleading content that may harm Herd members or the public’s well-being, safety or trust, including:

Civic participation misinformation:

Harassment and Criticism

Herd isn’t a place to insult, hurt or antagonize individuals or groups of people. There are good reasons to express criticism, but we may limit the distribution of or remove insulting content to keep Herd a positive, inspiring place; this includes:

Private Information

We don’t allow content that reveals personal or sensitive information. We remove:

If you come across unwanted photos of or information about you, you can reach out to us through our support email at

Self-Injury and Harmful Behavior

Herd isn’t a place for content that displays, rationalizes or encourages suicide, self-injury, eating disorders or substance abuse. We’ll limit the distribution of or remove such content, including:

Graphic Violence and Threats

Herd isn’t a place for graphic violence or threatening language. We limit the distribution of or remove such content, including:

In a few cases, we allow the saving of disturbing images dedicated to remembrance and advocacy, but limit distribution of such content in public parts of the platform.

Violent Actors

Herd isn’t a place for violent content, groups or individuals. We limit the distribution of or remove content and accounts that encourage, praise, promote, or provide aid to dangerous actors or groups and their activities. This includes:

We work with industry, government and security experts to help us identify these groups.

Dangerous goods and activities

Herd isn’t a place for trading or selling of certain regulated goods—products or substances that can cause harm when used, altered or manufactured irresponsibly—or for the display or encouragement of dangerous activities. We limit the distribution of or remove such content and accounts, including:


We don’t allow accounts that impersonate or misrepresent their affiliation with any person or organization. If you have a fan or commentary account for a public figure or brand, make it clear through your username or Herd profile that you aren’t officially affiliated with them.

Intellectual Property and Other Rights

To respect the rights of people on and off Herd, please:

Site Security and Access

To protect the Herd platform, we ask that you please:

You can’t use Herd if it would be prohibited by US sanctions. Personal accounts and business accounts are currently not available in North Korea.


We want the inspiration and ideas on Herd to be high-quality and useful, so we remove spam when we find it. We ask that you be considerate of others’ experiences on Herd and don’t spread spam or engage in spammy behavior. Our guidelines around spam are: